FXM REBRAND

Role: Animator

Worked closely with Block and Tackle to help develop this FXM network rebrand. The network wanted the package for FXM to seamlessly evoke a feeling of nostalgia, the fleeting memories of your favorite films, and the vastness of its library.

Original motion pitch

Original motion pitch I animated to help visual the two different visual styles.

FXM Rebrand from BLOCK & TACKLE on Vimeo.

Final montage

Final montage created by Block and Tackle of all the final work the team and myself created for this rebrand.

Directed and Produced by Block & Tackle

Creative Directors: Adam Gault and Ted Kotsaftis
Executive Producer: Michael Neithardt
Producers: Anna deCastro, Megan Anderson
Design: James Bartley, Felipe Carvalho, Cyrus Cumming, Adam Gault, Timothy Haldeen, Benjamin Hill, David Hobizal, William Huang, Ted Kotsaftis, Gordon Waltho, Adam Wentworth
Animation: James Bartley, Cyrus Cumming, Adam Gault, David Hobizal, William Huang, Ted Kotsaftis

Client: FX Networks
SVP, Broadcast Design: Steve Viola
VP, Broadcast Design: Amie Nguyen
Director Production: Dara Barton